数字广告商业化的全球最佳实践:案例研究分析
Global Best Practices for Commercialization of Digital Advertising:Case Study Analysis
王众1
作者信息
- 1. 北京欧格林咨询有限公司,北京 100020
- 折叠
摘要
本文旨在探讨数字广告商业化的全球最佳实践,通过案例研究深入剖析这一领域的关键趋势和成功策略.精选多个具有代表性的案例,从不同地区和行业的角度进行观察和比较,揭示数字广告商业化的核心要素.研究发现,个性化广告、数据驱动决策、创新广告格式以及跨渠道整合是实现商业成功的关键因素.
Abstract
This paper aims to explore the global best practices of digital advertising commercialization,and to analyze the key trends and successful strategies in this field through case studies.By selecting several representative cases,this paper observes and compares them from the perspectives of different regions and industries to reveal the core elements of digital advertising commercialization.The study found that personalized advertising,data-driven decision-making,innovative advertising formats,and cross-channel integration are key factors in achieving business success.
关键词
数字广告/商业化/案例研究Key words
digital advertising/commercialization/case study引用本文复制引用
出版年
2024
NETL
NSTL
万方数据