This article is based on the development process of non heritage cultural and creative product design in Shandong Province.It explores the basic concepts of intangible cultural heritage and cultural and creative products,analyzes the current situation of non heritage cultural and creative product design,and finds that there are problems in non heritage cultural and creative product design,such as lack of novelty,non conformity to real life,serious homogenization,and lack of market competitiveness.Based on these practical issues,further exploration was conducted on the development strategies of non heritage cultural and creative product design,in order to provide reference and inspiration for the development of the non heritage cultural and creative industry.
Shandong intangible cultural heritageintangible cultural heritage product designdevelopment idea
NETL
NSTL
万方数据
