The information construction of power marketing under smart grid is conducive to maintaining the brand reputation of enterprises and improving the operational efficiency of enterprises,and it is also an inevitable choice for power enterprises to conform to the general trend of social development.This paper analyzes the main challenges faced by power enterprises in the construction of power marketing informatization under smart grid,and puts forward some suggestions on the path of power marketing informatization construction,including innovating power marketing concepts,improving power marketing management,strengthening software construction,optimizing business processes,etc.,so as to provide effective reference for solving the problems of software and hardware adaptation,information system construction planning and lag,information security and so on.
关键词
智能电网/电力营销/信息化/主要挑战/建设路径
Key words
smart grid/electric power marketing/informatization/main challenges/construction path
维普
万方数据