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AI信息处理技术在房产数字营销中的应用

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随着移动互联网与信息技术的快速发展,房产企业传统营销模式已经无法满足企业营销需求,数字化转型成为房企发展的必然趋势。深化大数据和人工智能的应用,是房产行业创新发展的必然要求。基于此,本文论述了房产行业在信息数字时代的营销现状,分析了AI信息处理技术的主要步骤,总结了AI信息处理技术在房产数字营销中的应用场景,旨在为相关人员提供参考和借鉴。
Application of AI Information Processing Technology in Real Estate Digital Marketing
With the rapid development of mobile Internet and information technology,the traditional marketing model of real estate enterprises has been unable to meet the marketing needs of enterprises.Digital transformation has become an inevitable trend for the development of real estate enterprises.Deepening the application of big data and artificial intelligence is an inevitable requirement for the innovative development of real estate industries.Based on this,this article discusses the marketing status of the real estate industry in the information digital age,analyzes the main steps of AI information processing technology,and summarizes the application scenarios of AI information processing technology in real estate digital marketing,aiming to provide reference and inspiration for relevant personnel.

AI information processing technologyreal estate digital marketingapplication

李卓羿

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长沙安居客信息技术有限公司,湖南长沙 410000

AI信息处理技术 房产数字营销 应用

2024

中国科技纵横
中国民营科技促进会

中国科技纵横

影响因子:0.102
ISSN:1671-2064
年,卷(期):2024.(13)