With the rapid development of mobile Internet and information technology,the traditional marketing model of real estate enterprises has been unable to meet the marketing needs of enterprises.Digital transformation has become an inevitable trend for the development of real estate enterprises.Deepening the application of big data and artificial intelligence is an inevitable requirement for the innovative development of real estate industries.Based on this,this article discusses the marketing status of the real estate industry in the information digital age,analyzes the main steps of AI information processing technology,and summarizes the application scenarios of AI information processing technology in real estate digital marketing,aiming to provide reference and inspiration for relevant personnel.
关键词
AI信息处理技术/房产数字营销/应用
Key words
AI information processing technology/real estate digital marketing/application
维普
万方数据