Discussion on Combination Strategy in Electric Power Marketing
In the context of the information age,the development of the electricity market has received increasing attention.For power companies,adopting a scientific and reasonable marketing strategy can lay a solid foundation for their development.Because of the close relationship between the power system and society,marketing not only allows utilities to obtain more sales information,but also to grasp market dynamics more accurately.This article delves into the combination of strategies in power marketing,including power product strategy,price strategy,power distribution channel strategy,and promotion strategy.Through the implementation of brand strategy,guarantee strategy,flexible price mechanism,diversified distribution channels and differentiated promotional means,power companies can better meet customer needs,enhance market competitiveness,and achieve sustainable development.
万方数据
维普
