Internet TV Challenges Faced by Radio and Television Industry and Countermeasures
With the rapid development of Internet TV,especially the rise of Internet TV(OTT TV),the traditional radio and television industry is facing unprecedented impacts and challenges.Based on this,this paper analyzes the impact of Internet TV on the radio and television industry and the challenges Internet TV brings to the radio and television industry.Then,in response to these challenges,we proposed relevant countermeasures,including increasing content innovation and diversified development,promoting digital and intelligent transformation,and strengthening cooperation with the Internet platform,in order to provide useful reference and reference for the development of the radio and television industry.
broadcasting and television industryInternet TVchallengeresponse strategy
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