Research on the Key Technology of Railway Freight Marketing Management Based on Project System Mode
This paper mainly explores the key technologies of railway freight marketing management based on the project-based model.This paper first summarizes the connotation of the project-based model,and analyzes the current situation and pain points of railway freight marketing management,such as insufficient capacity and weak marketing awareness.Then,from the aspects of freight marketing project decision-making,management business process,marketing channel management,dynamic monitoring scheme and effect evaluation model,etc.,in-depth discussion was made,and specific implementation plans and optimization suggestions were put forward.Finally,the research conclusions are summarized,and the important role of the project-based model in improving the railway freight marketing system,promoting enterprise transformation and improving the level of marketing work is emphasized,and the future research prospects are proposed.
project based modelrailway freight transportationmarketing managementkey technology
NETL
NSTL
万方数据
