Under the background of the deepening reform of electric power system,electric power marketing,as a key link of enterprise business development,is facing unprecedented challenges and opportunities.As an important means to improve the efficiency of electric power marketing and service level,the importance of information management is becoming increasingly prominent.In view of the current situation of electric power marketing information management,this paper deeply analyzes the main problems,and puts forward a series of scientific and systematic improvement measures.The purpose is to promote the power marketing information management to a more efficient,more intelligent,more safe direction,help power enterprises to maintain competitive advantages in the new situation,to achieve sustainable development.
关键词
电力营销/信息化管理/问题/措施
Key words
electric power marketing/information management/problem/measures
维普
万方数据