This paper proposes a service optimization strategy to address the current problems in National Science and Technology Report Service(NSTRS),and promote maximization of the value of technical reports.Based on business practice of technical report services,combined with the 5R marketing theory,the questionnaire survey method is used to obtain first-hand data on user associations,user experiences,user needs,and identify key issues in service optimization.The survey shows that users generally have a good feeling and high recognition of NSTRS,but there is still significant room for improvement in system performance,resource acquisition and integration,and service refinement.Taking users as the center,the NSTRS service optimization plan is constructed on three levels:strengthening user connection to enhance system awareness,responding to user needs to enhance user experience,and establishing positive interactive relationships to strengthen user recognition.This provides reference for deepening services and promoting the dissemination of technical reports.
technical reportuser surveyservice optimizationNSTRS5R marketing theory
NETL
NSTL
维普
万方数据
