外部搜寻、关系强度与吸收能力对新产品开发绩效的影响
The impact of external search,tie strength,and absorptive capacity on new product development performance
杨慧军 1王薇1
作者信息
- 1. 长安大学经济与管理学院,陕西西安 710064
- 折叠
摘要
从知识基础观出发,研究外部搜寻宽度和深度对新产品开发绩效的影响,并引入关系强度和吸收能力作为情境变量.通过 281 家中国企业样本问卷调查,发现搜寻宽度有利于新产品创新性的提升,而搜寻深度有利于新产品开发速度的提升.关系强度负向调节搜寻宽度与新产品创新性的关系,而正向调节搜寻深度与开发速度的关系.另外,关系强度和吸收能力有协同调节作用,二者的协同作用负向调节搜寻宽度与新产品创新性的关系,而正向调节搜寻深度与开发速度的关系.
Abstract
This study examines the influences of external search breadth and depth on new product development perform-ance from a knowledge-based view.In particular,we introduce tie strength and absorptive capacity as two contextual vari-ables in this study.The findings from data on 281 Chinese firms indicate that search breadth facilitates new product cre-ativity,whereas search depth facilitates development speed.Tie strength weakens the relationships between search breadth and new product creativity but strengthens the relationship between search depth and development speed.Furthermore,the synergistic effect of tie strength and absorptive capacity negatively moderates the relationship between search breadth and new product creativity but positively moderates the relationship between search depth and development speed.
关键词
外部搜寻/吸收能力/新产品开发Key words
external search/absorptive capacity/new product development引用本文复制引用
出版年
2024
NETL
NSTL
万方数据