Study on Influencing Factors of Farmers'Intentions to Accept the Agro-product Informatization Service System
In this paper, theories of acceptance behavior are used to guide the creation of adoption intention of agro-product informatization service system model. The proposed model and hypotheses have been tested with SEM by using AMOS to analyze the datas from our survey on 120 households in Harbin city, Songbei district, Songbei town. Results show that the influence of farmers'perceived usefulness and subjective norm for accepting agro-product informatization service system is quite significant. Moreover, positive impact of perceived ease of use on perceived usefulness has also been verified.The proposed model proves to be effective in explaining the influencing factors of farmers' intentions to accept the agro-product informatization service system. Finally, combined with the results, some specific recommendations for the rural and agricultural information construction have been put forward.
NETL
NSTL
万方数据
维普
