Influence Mechanism of Forest Recreation Tourism Behavior with the Theory of Planned Behavior——Taking Fuzhou City as An Example
Taking the tourists of forest recreation tourism in Fuzhou City as the research object,from the TPB theory,by using structural equation modeling and introducing two variables of health beliefs and the degree of access,we investigated the information on recreation tourism,the influencing factors and the mechanism of action of tourists' behavioral intention to experience forest recreation tourism.The results show that:(1) behavioral attitudes,perceived behavioral control,subjective norms,and the degree of access to forest recreation tourism information have a significant positive influences on tourists' behavior;(2) subjective norms and the degree of access to forest recreation tourism information can significantly influence the behavioral attitudes of forest recreation tourists;(3) perceived behavioral control is the most important factor in the tourists' choices of forest recreation tourism;and (4) forest recreation tourists' behavioral attitudes play a partial mediating effect in the transformation of subjective norms and the degree of forest recreation tourism information acquisition to forest recreation tourism behavioral intention.Accordingly,it was proposed to enrich the publicity of forest recreation tourism and improve the degree of information acquisition by tourists,and by cooperating with the government and enterprises to enrich the new forms of recuperation tourism,the other countermeasures in enriching new forms of health tourism were suggested.
Forest recreationForest recreation tourismTheory of planned behavior
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