Research on the construction of RISE brand strategy of China Energy
In the process of creating world-class demonstration enterprises,the brand value and brand influence of China Energy Investment Group(hereinafter referred to as"China Energy")have been rapidly enhanced,and one of the important reasons is the implementation of the RISE brand strategy and its significant results.Based on the top-level design and underlying logic of the China Energy's brand strategy,this paper elaborates on the rich connotations and construction practices of RISE brand strategy,summarizes the development roadmap,research logic and core content construction of the brand strategy,so as to provide reference for the development of brand strategy and the achievement of outstanding brand in coal enterprises.
China EnergyRISE brand strategybrand constructionbrand valueworld-class enterprise
万方数据
维普
