In the process of creating world-class demonstration enterprises,the brand value and brand influence of China Energy Investment Group(hereinafter referred to as"China Energy")have been rapidly enhanced,and one of the important reasons is the implementation of the RISE brand strategy and its significant results.Based on the top-level design and underlying logic of the China Energy's brand strategy,this paper elaborates on the rich connotations and construction practices of RISE brand strategy,summarizes the development roadmap,research logic and core content construction of the brand strategy,so as to provide reference for the development of brand strategy and the achievement of outstanding brand in coal enterprises.
关键词
国家能源集团/RISE品牌战略/品牌建构/品牌价值/世界一流企业
Key words
China Energy/RISE brand strategy/brand construction/brand value/world-class enterprise
维普
万方数据