摘要
做好市场化业务是功能型国有煤炭贸易企业实现企业转型升级和提升经济效益的重要手段.从内、外部环境两方面分析了功能型国有煤炭贸易企业面临国内国际煤炭市场竞争加剧、煤炭生产及消费量保持扩增、煤炭库存结构不平衡问题突出和国有企业转型改革加速等挑战和机遇,并指出功能型国有煤炭贸易企业的优势.重点阐述了市场化业务开拓策略需要综合考虑业务战略定位、业务模式选择、市场开拓及客户挖掘、品牌建设以及信息技术创新应用等因素.以浙江浙能富兴燃料有限公司为例,介绍了该公司在市场化业务实践中的战略定位选择、"富动"品牌建设、市场化制度建设以及信息技术应用等方面成果.
Abstract
Doing well in market-oriented business is an important means for functional state-owned coal trading enterprises to realize enterprise transformation and upgrading and enhance economic benefits.This paper analyzes the challenges and opportunities faced by functional state-owned coal trading enterprises from the aspects of internal and external environment,such as intensifying competition in domestic and international coal markets,expanding coal production and consumption,prominent imbalance of coal inventory structure and accelerating transformation and reform of state-owned enterprises,and points out their advantages.This paper focuses on the market-oriented business development strategy needs for the factors of business strategic positioning,business model selection,market development and customer mining,brand building,information technology innovation application.Taking Zhejiang Zheneng Fuxing Fuel Co.,Ltd.as an example,this paper introduces its achievements in the market-oriented business practice,including company's strategic positioning,"Fudong"brand construction,market-oriented institutional construction and information technology application,which provides reference for the market-oriented business development of functional state-owned coal trading enterprises.
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