Research on Platform Value Co-creation Intention under the Application of Blockchain Technology
The application of blockchain technology in the platform economy reduces the uncertainty of users'perception,enhances the trust of users in the platform,and enhances the willingness of users to participate in the value co-creation of the platform,thus promoting the development of the platform economy.Based on this,firstly,based on the existing research,the variable of"application of blockchain technology"is introduced to build the research model and assumptions of users'willingness to co-create platform value.Secondly,through the questionnaire survey to collect data,the structural equation method is used to analyze the data.According to the analysis results,the validity of the research model and hypothesis is judged,and the research conclusion is drawn:The application of blockchain technology,social interaction,platform brand trust and platform reputation have a significant positive effect on trust,and the reduction of perceived uncertainty plays a significant mediating effect.Moreover,trust has a significant positive effect on the willingness to co-create platform value.Finally,according to the conclusion of the study,some management implications are proposed for platform enterprises in order to promote the sustainable development of platform economy.
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