山东工商学院学报2024,Vol.38Issue(2) :64-75,113.DOI:10.3969/j.issn.1672-5956.2024.02.006

信息素养教育的价值表达与营销框架构建——基于ROST CM6 和Nvivo12的质性文本分析

The Value Expression and Marketing Framework Construction of Information Literacy Education

田野 常红
山东工商学院学报2024,Vol.38Issue(2) :64-75,113.DOI:10.3969/j.issn.1672-5956.2024.02.006

信息素养教育的价值表达与营销框架构建——基于ROST CM6 和Nvivo12的质性文本分析

The Value Expression and Marketing Framework Construction of Information Literacy Education

田野 1常红2
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作者信息

  • 1. 山东工商学院 管理科学与工程学院,山东 烟台 264005
  • 2. 山东工商学院 图书馆,山东 烟台 264005
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摘要

国内高校在构建可推广的普适化、情境化和嵌入实践的信息素养教育模式方面做了诸多努力,但接受信息素养教育的大学生占比还不够普及,信息素养教育在高校尚未被机构内用户广泛接受并持续发展.《高等教育信息素养框架》为开展数智时代高校信息素养教育营销推广提供了制度借鉴,文章运用文本分析工具ROST CM6 和Nvivo12 对《框架》文本进行质性分析,从社会价值、知识价值、审美价值等 8 个维度深入挖掘《框架》蕴含的信息素养教育的价值内涵,从价值行动、价值目标、价值功能三个维度构建了信息素养教育的价值营销框架.

Abstract

Chinese colleges and universities have made a lot of efforts in building a universal,contextually and practical model of information literacy education,but the proportion of college students who receive information literacy education is not popular enough.information literacy education in colleges and universities has not been widely accepted by users and sustainable development."Framework for Information Literacy in Higher Education"has become an important guiding document for information literacy education in colleges and universities in the digital intelligence era.This paper utilizes text analysis tools such as ROST CM6 and Nvivo12 to qualitatively analyze the text of the Framework,and deeply excavates the value connotation of information literacy education contained in the Framework from eight dimensions,such as social value,knowledge value and aesthetic value,and constructs a value marketing framework for information literacy education in three dimensions,which is value action,value goal,and value function.

关键词

信息素养教育/价值表达/价值营销/《高等教育信息素养框架》

Key words

information literacy education/value expression/value marketing/framework for information literacy for higher education

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基金项目

教育部人文社会科学研究项目(17YJA870002)

山东省社会科学规划项目(22CTQJ04)

出版年

2024
山东工商学院学报
山东工商学院

山东工商学院学报

CHSSCD
影响因子:0.304
ISSN:1672-5956
参考文献量31
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