Proximity Logic in the Construction of Trust Mechanisms for Community-supported Agriculture
Based on the cases of four community-supported agriculture farms,this paper applies the concept of proximity to explore the formation logic of trust mechanisms in community-supported agriculture(CSA)from three dimensions:geographic proximity,organizational proximity,and emotional proximity.The results are as follows.The trust level of CSA members in the farms is higher than that of non-member consumers,and the proximity logic is conducive to the transformation of consumers from non-members to members.The proximity logic established by the CSA trust mechanism is a useful supplement to the market logic compared to the contract logic that is relied upon to construct the trust mechanism in mass production and sales.Compared with the logic of"differential mode of association"in the construction of the traditional community trust mechanism between buyers and sellers,the resilience of the trust mechanism under the proximity logic is improved.More importantly,the logic of proximity integrates the logic of the market with the logic of society,bridging the contextual conditions that cannot be met by a single logic,creating a foundation of trust for small farmers to link up with the big market,and facilitating the linkage between the production side and the consumption side of the food value chain,as well as mutual incentives or constraints among the subjects.Based on the findings of the study,the paper makes policy implications:creating conditions for the construction of a multi-dimensional trust mechanism,building a traceable CSA information platform with a formal system such as a credit file,and stipulating a series of standards for CSA.
Trust MechanismProximityCommunity-supported AgricultureCase Study
万方数据
维普
