Consumption Upgrading or Downgrading The Measurement of Online Consumption Based on E-commerce Big Data
As an important form of"New Consumption",online consumption plays a pivotal role in the resident consumption upgrading process.This study constructs the resident online consumption upgrade index to analyze the upgrading trends and spatial characteristics of Chinese residents'online consumption from January 2016 to June 2021 at both national and provincial levels.The findings indicate that the national index of the resident online consumption upgrade index demonstrates a consistent upward trajectory,with a brief decline observed in January-March 2020,followed by a strong rebound since April.The index peaked in June and gradually displayed a downward trend thereafter.Regarding first-level indicators,the consumption level index exhibits an overall increase but fluctuated downward due to the pandemic's impact.Conversely,the consumption structure index experienced an initial decline followed by an increase,and was not significantly affected by the pandemic's impact.At the provincial level,the trend of the resident online consumption upgrade index exhibits noticeable inter-provincial disparities.Spatial analysis reveals significant spatial aggregation in provincial indexes,showcasing"high-high"and"low-low"distribution characteristics.Moreover,spatial differential analysis indicates a gradual increase in total spatial differences and intra-regional disparities,particularly pronounced in the eastern region compared to others.Furthermore,this paper introduces comparability indexes and examines their correlation with the resident online consumption upgrade index.Results indicate high consistency between the trends of the resident online consumption upgrade index and the resident consumption upgrade index based on the macro data before the pandemic.However,divergence emerges post-pandemic,with the resident consumption upgrade index based on the macro data experiencing significant downgrading while the resident online consumption upgrade index maintains an evident upgrading trend rebounded quickly after a slight decline This underscores the unique advantages of online consumption during the pandemic,attributed to its contactless and convenient nature.In conclusion,this study offers valuable policy insights and decision-making references for further expanding domestic demand and promoting resident consumption upgrade during the era of"New Consumption"upgrades.
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