The Innovation Mechanism and Practical Value of Digital Technology Supporting Agricultural Technology Extension Services:An Analysis Based on Two Cases of Digital Agricultural Technology Services
Digital technology is a typical technology with general goals in the new round of technological revolution,which empowers various industries through technology integration and scenario application,so that new technologies,products,and new services continue to emerge.Based on the analysis of two cases of digital agricultural technology services,the paper reveals the innovation mechanism of"digital technology supported-market mechanism driven"of digital agricultural technology services.The results show that(1)digital agricultural technology services provide farmers with multi-stage,nanny-style technical consultation and operation host services throughout the growth period of crops,and realize low-cost technology promotion,implementation and supervision through the close cooperation between online agricultural technology services and offline rural communities.(2)Digital agricultural technology services relax the requirements for farmers in terms of education,cognitive,and labor ability to adopt agricultural technology.Meanwhile,they enhance service providers'capabilities of technology absorption,integration,and production management,and lead multiple entities to participate in collaborative innovation,forming a mechanism for technology iteration and upgrade.(3)Digital agricultural technology services generate value-added profits at different stages,not only helping farmers achieve cost saving,productivity increasing and quality improvement,but also achieving efficient production and operation such as market-oriented operation of agricultural technology services,centralized procurement and distribution of agricultural materials,and large-scale agricultural custody services.The study provides new insights for the innovation of agricultural technology extension services under the unfavorable conditions of aging rural labor,farmland fragmentation,resource and environmental constraints,etc.Furthermore,the paper carries out the theoretical discussion on further expanding practical value and function of digital agricultural technology services,and proposes feasible solutions to seize the opportunity of digital transformation with the goal of building up a long-term technological progress mechanism for rural households.
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