Rural Transactions and Industrial Transformation under the Background of Digital Economy
This paper analyzes the evolution of the connotation of rural transactions and the logic of industrial transformation under the background of digital economy,and conducts an empirical study using available data,based on the"hierarchical pattern"of Chinese rural society.The study finds that the transaction habits limited to the trust radius formed in the"acquaintance society"of rural China have long restricted the expansion of rural industry scale and the realization of market value.The rise of digital economy has enhanced the trust between strangers in terms of geography,brand,reputation,and intuition,which expands the radius of rural transactions and the scope of the trust-based economy,facilitating the transformation of the connotation of rural transactions from"interpersonal transactions in an acquaintance society"to"non-interpersonal transactions in a familiar society".Meanwhile,thanks to the concerted flows of technology,information,commodity,and capital,digital economy can promote the intelligent upgrading of traditional rural industries,the extension of industrial chains,and the expansion of service industries.In this way,rural industry and its value chain are transformed and upgraded from"Rustic(Tu)"to"Special(Te)".
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