Is there a Neighborhood Effect in Rural Households'Decision-Making on Digital Finance Use?
The low utilization rate,insufficient breadth and depth of use,and low quality of use by rural residents are the difficulties that hinder the further development of digital finance in rural areas.How to promote the scientific use of digital finance by rural residents is an urgent problem to be solved.The study uses four rounds of China Household Finance Survey(CHFS)data from 2013 to 2019,and adopts Panel Logit,panel negative binomial regression,two-way fixed effects model,and instrumental variable method to identify the existence of neighborhood effects in the decision-making of rural households using digital finance.We find that the utilization rate of neighborhood digital finance has a significant and positive impact on the decision-making of rural households on digital finance use.Under the demonstration and driving force of neighborhood effect,the breadth and depth of rural households in digital finance use are significantly improved.The neighborhood effect affects the digital finance use decisions of rural households through two ways:alleviating the knowledge and usage digital divide,and changing their risk attitude.Heterogeneity analysis shows that the neighborhood effect is strengthened by the"leader"group,and is more prominent in the central and western regions.Compared to the impact on the decision of farmers to use digital credit products,the neighborhood effect has a stronger impact on the decision of farmers to use digital payments and digital financial products.There is an interactive effect between policy promotion and neighborhood effect in promoting the use of digital finance by farmers,and the relationship between the two is substitutive.
Digital FinanceNeighborhood EffectsDigital DivideRisk Attitude
万方数据
维普
