Two-way Information Stickiness and Legitimacy Threshold Crossing of Cross-border Agricultural Machinery Technology Innovation:A Single Case Study from Farmers'Co-creation Perspective
Cross-border machinery technology innovation of non-agricultural enterprises with technical expertise can efficiently make up for the shortcomings of China's agricultural machinery technology innovation,to which existing studies have been paid insufficient attention.Due to the complexity of the technical actions of non-agricultural enterprises and the lack of technical knowledge of farmers,there is a serious two-way information stickiness between enterprises that develop new agricultural machinery technologies and farmers,which hinders cross-border enterprises from generating consensual new technologies and crossing the threshold of technical legitimacy.From the farmers'co-creation perspective,this paper deeply traces the process of cross-border R&D of mountain agricultural machinery by a specialized innovative industrial enterprises,and constructs a cross-border agricultural machinery technology innovation legitimacy threshold crossing model with"two-way information stickiness→scenario stepping-into→interactive iteration→new technology creation→technology legitimacy threshold crossing"as the logic line.The main findings include three aspects.First,co-creation with farmers is a necessary and efficient mechanism for cross-border enterprises to overcome two-way information stickiness and cross technology legitimacy threshold.Second,the co-creation between cross-border enterprises and farmers is a process of creating new technologies based on scenario stepping-into and interactive iteration,which has four typical sub-processes,embedding advantages according to existing products'disadvantages,adjusting components according to field malfunctions,simplifying operations according to usage worries,and upgrading designs according to community preference.Third,the government's scenario construction and official endorsement,and experts'information providing and participating-in guidance,are important support for the efficient co-creation between cross-border and farmers.This study models the logic between two-way information stickiness and technology legitimacy threshold crossing,and tries to open the mechanism"black box"of co-creation between cross-border and farmers,so as to provide a theoretical framework and practical reference for cross-border agricultural machinery technology co-creation.
Agricultural Machinery Technology InnovationCross-border R&DFarmers'Co-creationTwo-way Information StickinessLegitimacy Threshold
NETL
NSTL
万方数据
