Analysis of willingness and influencing factors of primary healthcare professionals to carry out health education
Objective To explore the willingness of healthcare professionals in grassroots health institu-tions to engage in health education,to analyze the influencing factors,and to provide reference for health educa-tion.Methods A multi-stage sampling method was used to conduct a survey among healthcare professionals in 6 districts(counties)of Shaoxing City during May 2003 and June 2023.The questionnaires were completed by the respondents through web link or QR code scanning.Results A total of 2 595 medical personnel were surveyed with a response rate of 92.65％.The willingness rate for health education work was 90.10％,including 90.34％in urban areas and 89.39％in rural areas.Multivariate logistic regression analysis results showed that the final model included the awareness of the importance of health education work[very important 15.894(1.544～163.618),important 10.978(1.071～112.489),ordinary 1.505(0.135～16.743)],health education being beneficial for disease improvement[very favorable 23.664(6.220～90.035),with partial effects 5.513(1.432～21.221)],having the ability to conduct health education[fully capable 25.161(12.710～49.809),with a certain ability 7.346(4.670～11.556)],health education training[2.394(1.743～3.288)],health education methods[1.475(1.030～2.113)],and health education venues[1.707(1.201～2.427)],etc.Conclusions Health education training,awareness of health education work,self-assessment of health education ability,health education methods,and health education venues are important factors that affect the willingness of grassroots healthcare professionals to engage in health education work.
Influencing factorHealth educationHealthcare professionalPrimary unitsBasic public health servicesHealthcare institutionWillingness
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