首页|康养旅游服务机构的评价指标体系研究

康养旅游服务机构的评价指标体系研究

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康养旅游是康养产业与旅游产业结合的新兴产业,近年来发展迅速,但由于我国缺乏针对康养旅游机构的评价标准,导致其相关服务与产品的质量良莠不齐,不利于我国康养旅游产业的发展.该研究综合运用文献分析法、德尔菲专家咨询法、层次分析法等研究方法,分别从指标体系构建、权重设定和评价方法等角度展开探讨,基于结构-过程-结果质量评价模式(SPO),构建了康养旅游服务机构的准入与评价指标体系,旨在推动我国康养旅游服务机构进入规范化发展的道路,并提出了建立多部门合作共管协调机制、完善康养旅游相关政策和制度、进一步推动康养旅游的产业融合、加强健康旅游人才队伍建设等政策建议.
Research on Evaluation Indicator System of Recreation Tourism Service Organizations
The recreation tourism is a rising economy combining the health care industry with the tourism industry,and it has developed rapidly in recent years.However,due to the lack of evaluation for the health care tourism organizations in China,the quality of related services and products is uneven,which is not conducive to developing the healthcare tourism industry in China.This study integrated literature analysis,the Delphi method,the analytic hierarchy process(AHP),and other research methods,discussing the index system,weight set,and evaluation method.This study constructed tourist service access standards and an evaluation index system based on the structure-process-result quality evaluation model to promote rehabilitation health travel services in the stand-ardized development way.It also put forward policy suggestions on the coordination mechanism among multi-sec-toral management,formulation of health tourism-related policies,promoting the tourism industry integration and strengthening international health tourism talents team construction and so on.

Health tourismRecreation tourismService organizations,Evaluation indicators,Industry integrationHealth tourism talent force

张丹、张欣、徐仪嘉、李林瑾、刘庭芳

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清华大学医院管理研究院,广东深圳 518055

北京协和医学院卫生健康管理政策学院,北京 100005

健康旅游 康养旅游 服务机构,评价指标,产业融合 健康旅游人才队伍

教育部人文社会科学研究一般项目

19YJCZH239

2024

中国农村卫生事业管理
中华预防医学会

中国农村卫生事业管理

影响因子:0.744
ISSN:1005-5916
年,卷(期):2024.44(6)