Research hotspots and development trends of rural wellness tourism
Objective To analyze the current challenges by describing the development of rural wellness tourism under the background of rural revitalization and to put forward some promotion suggestions.Methods CiteSpace 6.3.R1 was adopted to visually review and analyze the literature retrieved from the CNKI database on rural wellness tourism between 2017 and 2024.Results Up to February 2024,there were 279 related literature in the CNKI database.The research institutions were mainly colleges and universities of social sciences,but there was less cooperation among these research institutions.Keyword co-occurrence and cluster analysis results showed that the research focus in this field was wellness tourism and wellness industry.In combination with keywords prominence map,the research on rural wellness tourism shifted from the topic of pastoral complex to integration of culture and tourism.Conclusions Under the background of rural revitalization strategy,rural wellness tourism is booming.However since it is newly developed,the related research perspectives are narrow,cooperation among institutions is not close enough,and the scope of the content is not broad enough.Therefore,it is vital to strength-en the in-depth cooperation among institutions,broaden the research perspectives,and further explore the potential and value of the rural wellness tourism industry.
Rural revitalizationWellness tourismHealth tourismCiteSpaceTrend of hotspotsVisual analysis