A comparative study on the development strategies of health tourism destinations in Asia
Asia has become one of the most promising health tourism markets in the world.This paper se-lects 8 Asian health tourism destinations that are ranked high in the Medical Tourism Index(MTI)in 2020-2021 for analysis.The analysis compares the organizational departments and linkage mechnism,strategic positioning,service items,visa policies,service organizations,international certification,tourism resources,customer sour-cing,publicity forms,and promotion strategies for each,and finally summarizes the development strategies of these health tourism destinations to give inspiration to China's health tourism and further promotion to the develop-ment of health tourism industry in our country.
Health tourismTourism destinationAsiaDevelopment strategyComparative analysis
国家科技期刊平台
NSTL
万方数据
