The advantages,strategies,and experiences of Yongchun ponkan exporting in Fujian
The healthy development of the export of Yongchun ponkan in Fujian Province is one of the main driving forces for the rapid development of local agricultural industry and stable economic growth.Facing the intensified competition of citrus exporting market and the constant changes of consumer demand,it is necessary to sort out the development history and current situation of Yongchun ponkan exporting,sum up the advantages,measures and experience of Yongchun ponkan exporting,and provide reference for other domestic citrus varieties to develop export trade.The analysis showed that the export trade of Fujian Yongchun ponkan had the advantages of excellent fruit quality,high level of modernized production,efficient cooperation of cus-toms commodity inspection,high brand value and highly intergraded industry,study and research.According to the practice of Yongchun ponkan export trade,the experience and inspiration of promoting the cultivation of advantageous varieties and seedlings,establishing and improving the modern production system of ponkan,striving to build the brand,and building the innovation platform of production,study and research,were summarized.