Research on digital marketing transformation strategy of Baijiu enterprises in Guizhou
Digital marketing brings new development path for enterprises,and Baijiu enterprises was the pillar industry in Guizhou.How to get on the express train of digital marketing for traditional Baijiu enterprises has become a new idea for the marketing transformation of Baijiu enterprises in Guizhou.In this paper,the mechanism and influencing factors of driving the transformation of digital marketing for Baijiu enterprises in Guizhou were found out based on digital technology by analyzing the present situation and problems of digital marketing of Baijiu enterprises in Guizhou.The digital marketing strategy of Baijiu enterprises in Guizhou was constructed,and finally the implementation path and guarantee mechanism of the digital marketing strategy for Baijiu enterprises in Guizhou were put forward,aiming to provide new ideas for the digital innovation of marketing strategy of Baijiu enterprises in Guizhou in the digital era,improve the ability of Baijiu enterprises in Guizhou to apply digital marketing,reform and innovation,and finally seize the opportunity brought by digital marketing.
万方数据
维普
