Comparative study on the development status of wine industry in Ningxia and Shandong based on business query big data
As traditional high-quality wine producing area and the fastest growing premium wine producing area in recent years of China's wine indus-try,Shandong and Ningxia are the two most representative producing areas in China,and the number of comprehensive wine enterprises ranks in the forefront.In order to promote the differentiation,innovation and sustainable development of the wine industry in the two producing areas,wine brew-ing related enterprises in the two producing areas were searched through the commercial query platform big data.Analysis of the search results showed that the number of wine industry market players in the two producing areas has shown an overall upward trend in the last 20 to 30 years,and the number of enterprises in Ningxia has grown steadily and rapidly in the past 10 years,reaching peak growth in 2017.Shandong producing area showed a trend of fluctuating growth,and the growth rate of related enterprises decreased from 2004 to 2013.The spatial distribution of enterprises was relatively concentrated under the impact of raw material bases,and a certain number of wine estates have been established in other cities in recent years.The analysis results of industrial management state showed that more than half of the enterprises don't have trademark or patent information,and the independent innovation ability and sustainable competitiveness of enterprises still need to be further improved.