Effect of patent protection for Baijiucompanies on enterprise performance
Chinese Baijiu has a profound historical background and has a far-reaching impact on China's economy.Based on the theory of endogenous growth,the effect of patent protection on enterprises performance was studied by using a sample of 13 listed Baijiu companies in China from 2010 to 2021.The study showed that the proportion of patent grants to applications had a positive impact on the performance of listed Baijiu companies;the total number of patents of listed Baijiu companies had a positive impact on enterprise performance;however,the patent capability and quality level of listed Baijiu companies were relatively low.It then suggested that on the government level,patent legislation and enforcement should be strength-ened,and the development of patent intermediary service organizations should be encouraged.At the industry level,a patent alliance should be estab-lished,and school-enterprise cooperation should be promoted,along with the establishment of a Baijiu patent knowledge platform.At the enterprise level,it was suggested to cultivate patent awareness and establish a patent database,improve patent quality,and enhance the ability to convert patents.