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烟台葡萄酒产业文旅融合发展路径研究

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烟台葡萄酒文旅融合是促进葡萄酒产业三产融合,催生新业态,推动当地经济高质量发展的有效途径。该文对烟台文旅融合推动产业发展的作用机理进行了探究,分析了烟台现有葡萄酒文旅融合模式及发展现状,探讨葡萄酒产业文旅融合的路径。经过研究发现,烟台葡萄酒文旅融合存在模式单一化、欠缺文化内涵支撑、相关企业间协作意识低、景区基础设施建设不完善等问题,并提出了与特色文化融合、加强葡萄酒产业内外部融合、借助科技发展、构建利益联结网络和培养专业人才等措施,深化烟台葡萄酒文旅融合发展,推动葡萄酒产业升级转型。
Research on the development path of Yantai wine industry culture and tourism integration
The integration of Yantai's wine culture with tourism is recognized as an effective way for promoting the integration of the three industries of the wine industry,generating innovative business models,and enhancing the high-quality growth of the local economy.The mechanisms of culture and tourism integration in promoting industrial development in Yantai were investigated,the existing wine culture and tourism integration mode and development status were analyzed,and the path of wine industry culture and tourism integration was discussed.After the study,it was revealed that the integration of wine culture and tourism in Yantai had the problem such as single mode,lack of cultural depth support,low awareness of coopera-tion among relevant enterprises,and inadequate infrastructure development in the scenic areas,etc.The measures of integration with the characteristic culture,strengthen in internal and external integration of the wine industry,leveraging the development of science and technology,constructing a benefit linkage network,and cultivating professionals were proposed,to deepen the integrated development of Yantai wine culture and tourism,pro-mote the upgrading and transformation of the wine industry.

wine industryculture and tourism integrationdevelopment pathYantai

王佳蕾、李南哲、周椿雨、徐绍荣

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中国农业大学 烟台研究院,山东 烟台 264670

葡萄酒产业 文旅融合 发展路径 烟台

中国农业大学烟台研究院引导性科研项目中国农业大学烟台研究院URP项目

Z202412U2023028

2024

中国酿造
中国调味品协会 北京食品科学研究院

中国酿造

CSTPCD北大核心
影响因子:0.759
ISSN:0254-5071
年,卷(期):2024.43(6)
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