Geographical indications and consumer decision making:new insights into the Baijiu market
A theoretical model was constructed in the study.Data were collected using a questionnaire survey method,and the mechanisms and inter-relationships of various geographical indication factors on consumer purchase intention were analyzed.The results showed that the geographical environment,cultural history,brand construction,product quality,and production methods all had a positive impact on consumer purchase intention,and cultural history had the greatest effect on consumer purchase intention.Additionally,consumer cognition played a positive moderating role in the influence of product quality and production model on purchase intention,while a significant moderating effect in the impact of the geographical environment,cultural history,and brand construction was not shown.
NETL
NSTL
万方数据
