In-depth integration of wine culture and tourism promoted by value co-creation:Taking the eastern foothills of Helan Mountains as an example
Wine culture and tourism integration is a practice of cultural tourism integration with wine industry as the core,and its essence is a value co-creation process involving multiple subjects under the leadership of wine cultural tourism industry.With the promotion of consumption upgrading and culture and tourism integration,the development of wine culture and tourism needs to optimize the interaction mechanism among stakeholders,which is inseparable from the interpretation of value co-creation.Based on the theory of value co-creation and the case of the eastern foothills of Helan Mountains in Ningxia,the relationship between value co-creation and wine culture and tourism integration,and the internal logic and action mecha-nism of wine culture and tourism in-depth integration promoted by value co-creation were analyzed.On this basis,the strategic suggestions for the in-depth integration of wine culture and tourism in the eastern foothills of Helan Mountains was put forward.This study was helpful to adjust the rela-tionship between supply and demand,explore the practical path of the in-depth integration of Chinese wine culture and tourism,and help the high-quality development of wine cultural tourism industry.
value co-creationmultiple subjectsservice dominant logicwine culture tourismintegration of culture and tourism
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