Mechanism and realization path of Baijiu culture promoting the development of Baijiu and tourism integration:Based on the case analysis of Lidu Baijiu industry
Aiming at the problem of Baijiu culture promoting the development of Baijiu and tourism integration,in this paper,the relationship between Baijiu culture and Baijiu and tourism integration was deeply analyzed through the research method combining theories and cases,and the mechanism of Baijiu culture promoting the development of Baijiu and tourism integration was explained,including the cultivation of new formats,construction of new atmosphere and increase of new tourists for the development of Baijiu and tourism integration by Baijiu culture.Furthermore,according to three-level theoretical model of Chinese Baijiu cultural connotation and the relationship of effect of Baijiu culture on the development of Baijiu and tourism integration,a theoretical model of Baijiu culture promoting the development of Baijiu and tourism integration was constructed.On this basis,the realization path of Baijiu culture promoting the development of Baijiu and tourism integration was put forward around the new business forms,new atmosphere and new source of customers.The research results expanded the theoretical research on the development of Baijiu and tourism inte-gration,and could provide theoretical support and practical direction for the integration development of Baijiu industry and tourism industry.
Baijiu culturedevelopment of Baijiu and tourism integrationaction mechanismtheoretical modelrealization path
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