Leather Products Consumer Information Acquisition Channel Preference and Its Influencing Factors
This paper analyzed the channel preference of consumers to obtain leather product information and its in-fluencing factors.This paper summarized the main factors that affect the way of consumers' information acquisition and the cognition and evaluation of information from the aspects of social economy,spiritual culture,access to informa-tion,content of information collection and personal characteristics of consumers.In terms of information acquisition channels for consumers' preferences,traditional markets,stores,social media,Internet search engines,friend recom-mendations and official brand promotion have their unique advantages and limitations.This paper aimed to provide theoretical basis for enterprises to obtain information about leather products and influencing factors,so as to help brand positioning,establish reputation,better promote for target market groups,and provide consumers with more a-bundant information resources to meet their diversified choice needs.
万方数据
维普
