Digital transformation has become a high-quality development stage of enterprise cost reduction and effi-ciency increase,coruscating precision productivity,shaping the new economic power,the only way to achieve indus-trial upgrading,but also for leather enterprises to open up new market space to provide a clear direction.Cross-bor-der e-commerce is a business model born out of the digital transformation of enterprises,leather enterprises can bring lower costs and more convenient product distribution channels.This paper took cross-border e-commerce platform as a entry point,clarified the role of cross-border e-commerce platform in the operation of leather enterprises,analyzed the influencing factors of leather enterprises in the process of choosing cross-border e-commerce platform.On this ba-sis,it provided strategic suggestions for leather enterprises to choose cross-border e-commerce platform,as well as the reference for leather enterprises to conduct cross-border e-commerce business.
关键词
数字化转型/皮革企业/跨境电商平台
Key words
digital transformation/leather enterprise/cross-border e-commerce platform
维普
万方数据