The stable growth trend of the global leather market provides a broad market space and potential devel-opment opportunities for small and medium-sized enterprises.With the increasing demand of consumers for leather products,small and medium-sized leather enterprises are facing many opportunities and all kinds of challenges in leather international trade.In order to meet these challenges,small and medium-sized enterprises should strengthen brand building,enhance their technological innovation ability,and flexibly adjust their business strategies to adapt to market changes.The purpose of this paper is to deeply analyze the opportunities and challenges of Chinese small and medium-sized leather enterprises in international trade,and to explore their coping strategies and development paths,so as to provide useful reference for related enterprises.
关键词
中小皮革企业/国际贸易/策略发展
Key words
small and medium-sized leather enterprises/international trade/strategic development
维普
万方数据