Competitiveness Improvement Strategies of Footwear Industry Based on Supply Chain Management
The development of the economy has driven the market competition to become more and more intense.The advantages of human and capital that the footwear industry used to have are no longer enough to defend its compet-itive position in the market,and how to improve the competitive ability of the footwear industry has become an impor-tant research issue.The supply chain management model is comprehensive and integrated,and it is of great signifi-cance to the development of enterprises.This paper analyzed the supply chain management of the footwear industry,introduced the connotation and principles of supply chain management,studied the factors influencing the competitive-ness of the footwear industry,the challenges it faces and the significance of its supply chain management,and put for-ward supply chain management strategies in a targeted manner,hoping to improve the competitiveness of the footwear industry.