Construction of Customer-Centered Leather Product Brand Marketing Model
Brand marketing is the key to the success of leather products,in this process,customer experience and satisfaction have become of utmost importance.For leather product enterprises,how to build a customer-centered brand marketing model to enhance brand awareness and customer loyalty is an important issue that enterprises face.This article introduced the concept and importance of customer-centered marketing models,and analyzed the market-ing cases of internationally renowned leather brands.It explored how to build a customer-centered leather product brand marketing model,including celebrity endorsement marketing,digital marketing and social media,crisis public relations marketing,and so on.It is pointed out that customer-centered leather product brand marketing is beneficial for leather enterprises to achieve long-term brand development and success.
万方数据
维普
