Brand marketing is the key to the success of leather products,in this process,customer experience and satisfaction have become of utmost importance.For leather product enterprises,how to build a customer-centered brand marketing model to enhance brand awareness and customer loyalty is an important issue that enterprises face.This article introduced the concept and importance of customer-centered marketing models,and analyzed the market-ing cases of internationally renowned leather brands.It explored how to build a customer-centered leather product brand marketing model,including celebrity endorsement marketing,digital marketing and social media,crisis public relations marketing,and so on.It is pointed out that customer-centered leather product brand marketing is beneficial for leather enterprises to achieve long-term brand development and success.
维普
万方数据