Ludo capitalism is an inevitable result of the penetration and extension of the logic of cap-ital into the space featuring the interweave of both virtuality and reality based on digital technology,and the logic of capital is a"subjectivity logic"in the process of developing a capitalist society.The deep superposition of capital and digital technology enhances the social and entertaining performance of video games,and provides more possibilities for people to relax,but under the domination of capital's excessively profit-seeking nature,video games have been alienated into a practical field for capital proliferation and new digital exploitation,triggering the bio-political alienation of people in the aforementioned space.In fact,ludo capitalism features technology that,after being capitalized,blurs the boundaries between labor and leisure at both spatial and temporal levels following techno-logical capitalization,obscuring the fact that digital exploitation is practiced in the name of games under the logic of capital.Therefore,it is necessary to analyze and criticize the reality of capital's domination over technology in ludo capitalism based on historical materialism,and to guide the de-velopment of digital economy empowered by digital technology-based game industry with the logic of communism in order to promote the development of human freedom while promoting the devel-opment of digital-intelligent productivity.
关键词
游戏资本主义/资本逻辑/电子游戏/数字经济/数字异化
Key words
Ludo capitalism/Logic of capital/Video games/Digital economy/Digital alienation
维普
万方数据