首页|情绪价值:文旅IP"出圈"的底层逻辑与趋势

情绪价值:文旅IP"出圈"的底层逻辑与趋势

扫码查看
情绪价值成为文旅IP"出圈"的底层逻辑之一,情绪价值重要性的显现受多种要素的驱动,不仅涉及文化与旅游融合发展、文旅产业IP化转向,而且与后疫情时代人们的心理疏导存在密切联系。"一核四维"构成文旅IP情绪价值的基本要素,其中创意是核心,精神内涵、场景营造、互动体验和社交裂变是四个重要维度。情感经济是文旅IP情绪价值的现实性转化与创造,展现出真实性、共情性、关联性、持续性和媒介性等特征。打造文旅IP情绪价值的升级版,需要在内容供给、价值创造和社会影响等方面融注更多的人文要素,强化文化深度和美学意蕴、创意创新以及人文精神等对文旅IP情绪价值构建和现实创造的支撑。
Emotional Value:The Underlying Logic and Developing Trend of the Out-of-circle Phenomena Regarding the Cultural Tourism IP
Emotional value has emerged as an important factor driving the out-of-circle phenomena regarding the cultural tourism IP(CTIP).This emergence resulted from many factors,not only in-cluding the integrated development of culture and tourism and the IP-driven transformation of the cultural tourism industry,but also including the heightened psychological needs after the pandem-ic.The framework with one core and four dimensions forms the cornerstone of emotional value in CTIP,in which creativity serves as the heart,supported by spiritual connotation,scenery creation,interactive experience,and social fission as four pivotal dimensions.The emotion economy embodies the tangible transformation and creation of CTIPs'emotional value in displaying such multidimen-sional traits as authenticity,empathy,relativity,sustainability,and mediation.To elevate CTIPs'emotional value,it is necessary to enrich the content provision,value creation,and social impact with additional humanistic elements,while reinforcing the pillars of cultural depth,aesthetic nu-ances,creativity and innovation,along with a humanistic spirit,for the development and practical manifestation of CTIPs'emotional value.

Cultural tourism IPEmotional valueOne core and four dimensionsEmotion econo-myHumanist economy

王林生、金元浦

展开 >

北京市社会科学院文化研究所

北京市社会科学院首都文化发展研究中心

中国人民大学文学院

文旅IP 情绪价值 "一核四维" 情感经济 人文经济

2025

中国人民大学学报
中国人民大学

中国人民大学学报

北大核心
影响因子:1.887
ISSN:1000-5420
年,卷(期):2025.39(1)