Emotional Value:The Underlying Logic and Developing Trend of the Out-of-circle Phenomena Regarding the Cultural Tourism IP
Emotional value has emerged as an important factor driving the out-of-circle phenomena regarding the cultural tourism IP(CTIP).This emergence resulted from many factors,not only in-cluding the integrated development of culture and tourism and the IP-driven transformation of the cultural tourism industry,but also including the heightened psychological needs after the pandem-ic.The framework with one core and four dimensions forms the cornerstone of emotional value in CTIP,in which creativity serves as the heart,supported by spiritual connotation,scenery creation,interactive experience,and social fission as four pivotal dimensions.The emotion economy embodies the tangible transformation and creation of CTIPs'emotional value in displaying such multidimen-sional traits as authenticity,empathy,relativity,sustainability,and mediation.To elevate CTIPs'emotional value,it is necessary to enrich the content provision,value creation,and social impact with additional humanistic elements,while reinforcing the pillars of cultural depth,aesthetic nu-ances,creativity and innovation,along with a humanistic spirit,for the development and practical manifestation of CTIPs'emotional value.
Cultural tourism IPEmotional valueOne core and four dimensionsEmotion econo-myHumanist economy