As an important economic region in China,the development of vegetable industry in the Yangtze River Economic Belt is of great significance to regional agricultural development and economic prosperity.By sorting out the number and geographical distribution,types and distribution of products,brand reputation of public brands in the vegetable area of the Yangtze River Economic Belt,the main problems are put forward from the aspects of unbalanced brand distribution,limited brand influence and imperfect brand maintenance mechanism.It is recommended to formulate a comprehensive brand strategy plan and promote the coordinated development of the brand;excavate brand advantage and improve brand influence;enhance brand protection and maintenance and help the healthy development of the brand;promote scientific and technological empowerment and enhance brand competitiveness,and provide reference for promoting the high-quality development of the vegetable industry in the Yangtze River Economic Belt.
Yangtze River Economic Beltvegetables industryregional public brandshigh-quality development