摘要
当前,世界百年未有之大变局加速演进,国际范围内各种"灰犀牛""黑天鹅"事件频发,加速推动国际形势深刻变化.党的十八大以来,随着我国国际影响力的不断提升,国际社会对中国的关注度也越来越高.然而,国际舆论场仍存在对中国形象的"有色滤镜""双重标准",传播好中国声音、展现好中国形象尤为必要和迫切.新形势下,中国国际传播既处于新的战略机遇期,也存在自身发展的困境和问题.要着重从精准定位国际受众、优化传播策略、创新传播方式、深化传播内容、拓宽传播平台和统筹传播格局等方面加强国际传播能力建设,增强国际传播合力,全面提升国际传播效能,为一个多元、和平、建设性的中国发声,增进世界对中国全面、客观、真实的认识.
Abstract
At present,the world is confronted with accelerated changes unseen in a century,va-rious"gray rhinoceros"and"black swan"events are occurring frequently in the international aren,accelerating profound changes in the international situation.Since the 18th CPC National Congress,as China's international influence continues to rise,the international community has been paying more and more attention to China.However,there are still"colored filters"and"double standards"on China's image in the international public opinion arena.It is particularly necessary and urgent to dis-seminate China's voice and present China's image well.Under the new situation,it is necessary to ac-curately grasp the good opportunities of international communication,and focus on strengthening inter-national communication capacity building from the aspects of accurately targeting international audi-ences,optimizing communication strategies,innovating communication methods,deepening commu-nication content,broadening communication platforms,and coordinating communication patterns,so as to strengthen the synergy of international communication,comprehensively enhance the effective-ness of international communication,speak out for a pluralistic,peaceful and constructive China,and enhance the world's comprehensive,objective and truthful understanding of China.
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