When the"gray rhino"meets the"black swan":Risk perception and emotional changes of netizens on negative events in cruise tourism
Cruise tourism has been affected by all kinds of negative events because of its inherent fragile nature.In early 2020,the cross-border spread of COVID-19 on the Diamond Princess cruise ship attracted global attention,greatly affecting the risk perception and consumption decisions of the public on cruise tourism.Using comments on Zhihu website as data source,this paper divides the negative events of cruise ship into three stages by taking the outbreak of COVID-19 and the global cruise ship shutdown as time nodes,and uses word frequency analysis,semantic network analysis,emotion analysis,and spatial analysis to explore the changes in the risk perception of Chinese netizens.Research findings show:At the"gray rhino stage",the operations of cruise ships were normal and the risk perception of netizens focused on natural disasters and rescue operations.When the"gray rhinoceros meets black swan stage"at the beginning of the COVID-19 epidemic,cruise ships were gradually suspended,and the risk perception of netizens focused on public health safety of cruise ships.At the"black swan stage"after the outbreak of the epidemic,cruise ships were suspended,and the risk perception of netizens tended to be dispersed,including natural disaster,fire,and epidemic.At the same time,the spatial distribution of the risk perception of netizens is different.In coastal areas,netizens mainly have positive and weak negative emotions towards negative events of cruise ships.However,Internet users in inland areas have a relatively low understanding of cruise tourism,and their perceptions are mostly negative.As the COVID-19 pandemic continues to spread around the world,this study can provide references for the post-epidemic recovery and sustainable development of cruise tourism.
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