What changes have tourists perceived of World Heritage Site after the successful inscription on the World Heritage List?An analysis of UGC web data of Quanzhou
Tourists are important witnesses and experiencers in the process of inscribing a desti-nation as a world cultural heritage.Based on cognitive-emotional theory,user generated con-tent(UGC)web text data in Quanzhou,content analysis methods were used to explore the dif-ferences in tourists'perceptions of the images of World Heritage Sites before and after the suc-cessful inscription,and to reveal the impact mechanism of the inscription on tourists'per-ceived images.The study found that:compared with the pre-inscription period,tourists'percep-tions of cultural values such as history,religion and art deepened after the inscription,yet their perceptions of natural attractions weakened;tourists'perception of the image of World Heri-tage Sites became clearer,and the original brand and status of World Heritage Sites are more recognized;though tourists'emotional attitudes toward World Heritage Sites has changed not much in general after the inscription,they have higher expectations for the cultural status,ser-vice quality,tourism environment,urban development of the World Heritage Sites.Cultural des-tinations can trigger the media's external drive and cultural internal drive through the applica-tion,which can promote the change of tourists'cognitive image and emotional image of the destination,and then promote the strengthening of tourists'brand identity,service value identi-ty,cultural identity,local identity and emotional identity.The analysis of the impact of the suc-cessful inscription on tourists'perceived image can provide a reference for the construction and enhancement of tourism images of similar destinations.
World Heritage Siteimpact of world cultural heritage applicationtourist percep-tionperceived imageimpact mechanismheritage tourismQuanzhou