Analysis of the post-COVID-19 spatio-temporal characteristics of Chinese tourists'online attention to outbound tourism destinations in sixty participating countries along the Belt and Road
As a major outbound tourism country,the changes in Chinese tourists'online attention to overseas tourist destinations serve as a crucial reference for post-COVID-19 tourism recovery strategies.This study focuses on the 60 countries parcipating in the Belt and Road Initiative and their 96 tourist destinations.Employing Baidu Index for monitoring attention dynamics,coupled with Singular Value Decomposition,Wavelet Analysis,and Geodetector,we analyze the spatio-temporal characteristics and associated impacts of the outbound tourism online attention.The findings are as follows:(1)At the post-COVID-19 stage,there is an overall increasing trend in Chinese tourists'attention towards destinations,particularly to countries like Italy,Egypt,South Korea,Russia,and Greece.(2)The online attention mainly exhibits three spatio-temporal patterns:routine attention with a 7-day cycle,long-period attention with a 48-day cycle,and short-term sudden attention with a 3-day cycle.These patterns significantly interact in shaping destination preferences,with long-term attention exerting a leading influence on the spatio-temporal patterns of other types.(3)The differen-tiation of spatio-temporal characteristics of tourism online attention is jointly influenced by the disposable time of Chinese tourists and their positive response to international tourism market promotions.Additionally,destination countries'public health policies,economic recovery pace,sustainability of tourism infrastructure,and Sino-foreign bilateral relations also impact the cyclical fluctuations and geographical distribution of online attention.This study deepens the understanding of post-COVID-19 outbound tourism online attention characteristics and reveals the synergistic enhancement relationships between different attention types.These insights provide data support for developing differentiated international tourism cooperation strategies,thereby facilitating the recovery of the tourism industry.
the Belt and Road Initiativeoutbound tourismonline attentionspatio-temporal characteristicsBaidu IndexCOVID-19China