Discussion On The Effect Of Technology Communication And The Promotion Strategy Of Chinese Energy Enterprises
Energy industry is an important pillar industry in China,and its technological communication is equally important as technological innovation.This paper to an oil & gas industry state for research case,through scientific design and sampling,issued the technology communication internal staff questionnaire and technology communication foreign public questionnaire,investigate the communication effect of science and technology,and from the brand content construction and media channels,put forward to the promotion strategy by grippering technology brand and technology model,to"resonance"inside and outside media for the media linkage way,creating the image of technological enterprises for energy enterprises in technology transmissibility.
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