出版企业儿童有声阅读平台的建设与运营分析
Challenges and Practical Approaches for Publishing Institutions in Building and Operating Children's Audiobook Platforms
杨石华 1刘燕1
作者信息
- 1. 中国传媒大学传播研究院,北京,100024
- 折叠
摘要
数字阅读的听觉转向和自身的数字化转型升级促使出版企业积极探索有声阅读平台.目前,我国参与儿童有声阅读平台建设的出版企业相对较少,但仍取得了一定的成绩,聚焦其建设概况和存在的问题,不仅有助于推动传统出版社数字化转型升级,还能充分保障儿童有声阅读平台生态的健康发展和儿童群体的阅读权益.文章以"小荷听书""小书童"和"小凤凰FM"为案例研究对象,聚焦其平台建设和运营推广,用以分析出版企业儿童有声阅读平台的建设概况及其存在问题并提出改进建议,以期为其他出版企业进入儿童有声阅读平台领域提供借鉴.
Abstract
The auditory shift in digital reading with its own digital transformation and upgrading have prompted publishing institutions to actively explore audiobook platforms.At present,relatively few publishing institutions have engaged in the construction of children's audiobook platforms,but they have still made certain achievements.Focusing on their construction profiles and existing problems not only helps to promote the digital transformation and upgrading of traditional publishing houses,but also fully ensures the healthy development of children's audiobook platform ecosystem and reading rights of children.The article takes"XiaoShuTong listening platform","XiaoHe listening platform",and"Little Phoenix FM"as case studies,focusing on their platform construction,operation and promotion,analyzing the problems faced by publishing institutions in building and operating children's audiobook platform and providing suggestions for improvement,with a view to provide references for other publishing institutions to enter the field of children's audiobook platforms.
关键词
儿童有声阅读平台/数字出版/小荷听书/小书童/小凤凰FMKey words
Children's audiobook platform/Digital publishing/XiaoHe listening platform/XiaoShuTong listening platform/Little Phoenix FM引用本文复制引用
出版年
2024
NETL
NSTL
万方数据