文摘类杂志数字化转型路径探析——以《青年文摘》实践探索为例
Exploring the Path of Digital Transformation for Digest Magazines—Taking the Practical Exploration of Youth Digest as an Example
孙传爱1
作者信息
摘要
文摘类杂志曾是全民热捧的读物,在20世纪80年代迅速崛起,满足了时代对于知识普及的渴求并在21世纪初达到顶峰.然而,随着数字时代的到来,阅读生态和阅读需求发生巨变,文摘类杂志遭遇了收入和发行的双重下滑,《青年文摘》同样受此困扰.面对时代新课题,《青年文摘》主动拥抱时代浪潮,积极进行数字化转型的媒体融合探索,取得了一些成效,累积了一定经验,以期为从业者提供借鉴.
Abstract
Digest magazines,once popular reading materials among the general public,rose rapidly in the 1980s,satisfying the era's thirst for knowledge popularization and reaching their peak in the early 21st century.However,with the advent of the digital era and the trend of media convergence,China's reading ecology and readers'reading needs have undergone tremendous changes.Digest magazines,due to their monotonous format and strong substitutability,have encountered a double decline in revenue and circulation.The author's work,Youth Digest,is also facing such troubles.In the face of new challenges of the times,Youth Digest has actively embraced the trend of the times,actively explored media convergence through digital transformation,and achieved some results and accumulated certain experience,hoping to provide references for practitioners.
关键词
文摘类杂志/数字化转型/媒体融合/《青年文摘》Key words
Digest magazines/Digital transformation/Media integration/Youth Digest引用本文复制引用
出版年
2024
NETL
NSTL
万方数据