大语言模型推动数字出版产业变革——基于欧美产业实践的观察
Large Language Models and Digital Publishing Revolution—Experience and Lessons from Western Industry Practices
童祁 1曹颖2
作者信息
- 1. 清华大学经济管理学院,北京,100084
- 2. 腾讯研究院,北京,10 0101
- 折叠
摘要
我国出版业正处在关键时期,如何在蓬勃的技术变革下快速应对,促进出版业内容创新和高质量发展,成为无法绕开的关键性问题.文章梳理大模型技术的发展历史及对出版业的影响,对欧美领先企业应用案例进行洞察,重点分析大模型如何影响数字出版行业以及数字出版行业对大模型的反向助力.在此基础上,提出大模型与数字出版行业互动关系未来前景的展望.
Abstract
China's publishing industry is at a critical historical moment.How to respond quickly under the vigorous technological revolution and promote content innovation and high-quality development in the publishing industry has become an unavoidable key issue.The article reviews the development history of large language models and its impact on the publishing industry.It provides insights into the application cases of leading companies in US、EU and UK,analyzing how large language models affect the digital publishing industry and how the digital publishing industry reciprocally supports large models.Based on this,the paper proposes prospects for the interactive relationship between large language models and digital publishing in the future,as well as suggestions for the publishing industry to respond to future challenges.
关键词
大模型/人工智能/数字出版/欧美产业实践Key words
Large language models/Artificial intelligence/Digital publishing/Western Industry Practice引用本文复制引用
出版年
2024
NETL
NSTL
万方数据